Pro Kabaddi League: Know the sponsors

Pro Kabaddi League: Know the sponsors

The Pro Kabaddi League has been a revolution in the sport over the years now. The Mashal Sports initiative came into existence in 2014. Over the years, the team have seen several sponsors.

The League is also supported by various associations like the International Kabaddi Federation (IKF), the Asian Kabaddi Federation and the Amateur Kabaddi Federation of India (AKFI). Today, Disney Star also plays a major role in taking the league all around the world. 

List of Pro Kabaddi League Sponsors
Title Sponsor: Vivo
The Star Sports was the Title Sponsor for the PKL until 2016. Vivo took over in 2017, and they have the Title sponsorship rights until 2025. 
Vivo Communication Technology, which is located in Guangdong, specializes in designing and developing smartphones and accessories. 

Associate Partners:
Dream11: 
Dream11 has been the associate partner for the Pro Kabaddi League since 2018. The Fantasy sports platform provides fantasy services to various sports, including cricket, football, kabaddi and hockey.

A23 Rummy: 
A23 Rummy bagged the sponsorship rights for the Pro Kabaddi League in 2021. They are one of the eight sponsors to hop on board in 2021. A23 Rummy is India's first online Rummy platform. They are owned by Head Digital Works Private Limited.

Official Partners:

Ultratech: 
Ultratech, which is the cement flagship company of the Aditya Birla Group, has been an official partner of the Pro Kabaddi League since 2017.

Parimatch:
Parimatch is one of the most famous betting platforms in the world. Founded in 1994, Parimatch is headquartered in Limassol, Cyprus.

Sponsors for each team

Bengal Warriors:
Principal Sponsors - Winzo
Official Apparel Partner: Omtex

Associate Sponsors: Capri Loans

Bengaluru Bulls:

Principal Sponsor: VST Tiller Tractors Limited
Associate Sponsors: Nippon Paint and Sportasy
Official Restaurant Partner: Foxtrot
Official Energy Partner: Green Monk
Official Medical Partner: Astra Hospital
Official Meditation Partner: Breathing Room
Official Radio Partner: 92.7 Big FM

Dabang Delhi KC:

Principal Sponsor: JK Super Cement
Powered by Vision XI:
Associate Sponsor: Paytm, DafaNews
Official Food Partners: Rajdhani Besan & Rajdhani Chana Sattu
Official Kit Partner: Shiv Naresh
Official Beverage partner: Amul Kool

Gujarat Giants:

Principal Sponsor: 1XBat Sporting Lines
Powered by: Ambuja Cement
Associate Partners: Orbit Cables, SAO Foods, Killer X

Haryana Steelers

Principal Sponsors: JSW, Borosil
Associate Sponsors: DafaNews and Vision XI.
Official Kit Sponsor: Shiv Naresh
Official Technology Sponsor: Atium Sports

Jaipur Pink Panthers:

Principal Sponsor: Fairplay Fantasy
Powered by: DafaNews
Official Kit Partner: TYKA
Official Beverage Partner: Amul Kool

Patna Pirates

Principal Sponsor: 1xBat Sporting Lines
Associate Partner: Vision XI
Official Apparel Partner: Pace International
Official Gym Partner: Gold's Gym

Tamil Thailaivas:

Prinicipal Sponsor: Dafanews
Powered by: Kajaria Ceramics
Associate Partners: Nippon Paint, Sportasy
Official Kit Partner: Trak Only

Telugu Titans:

Principal Sponsor: DafaNews
Official Kit Sponsor: Omtex

Puneri Paltan:

Principal Sponsor: Force Motors
Powered by: Schaeffler
Co-Partners: Stihl, Fairplay News, Vision XI
Skill Partner: Gamezy Rummy
Official Snack Partner: Taali Foods
Official Kit Partner: Shiv Naresh
Official Radio Partner: Radio City
Official Hospital Partner: Aditya Birla Memorial Hospital

U Mumba:

Principal Sponsor: Pari Match News
Powered By: Macho Hint
Associate Sponsors: InsureJoy, Lawman PG 3, Vijohn India, Surya Pipes

UP Yoddha: 

Principal Sponsor: Fantasy Akhada
Partners: Enclam Hospitality, Raxa Techno Security Solutions, Shiv Naresh, Velvex Motor Oil, GMR Sports, Amul Kool

Notably, fantasy sports applications like Vision XI and Parimatch are the sponsors of multiple franchises. Amul Kool is yet another company that is part of a couple of teams.

Also, in the last edition, Telugu Titans had the least number of sponsors whereas, teams like Patna Pirates and Bengaluru Bulls had more sponsors. This definitely has something to do with the team's performances and consistency over the years.

The sponsors and branding are likely to be improved for the upcoming season of the Pro Kabaddi League. We will have an official update regarding the sponsors right before the upcoming player auction.