PKL 2024: Why brands must invest in Pro Kabaddi League

With the upcoming festive season, brands are looking for the most significant advertising slots possible for consumers to see and possibly buy their products. Since the number of viewers is high, the Pro Kabaddi League (PKL) provides a great chance to reach millions of potential customers for the brands.

The PKL has previously given fantastic results for advertisers. In PKL 10, the league reached 351 million viewers, with 65% of the audience coming from premium NCCS AB households. These statistics showcase the PKL’s ability to attract viewership.

This is why PKL is such an effective advertisement medium. It holds the attention of young people. Passing to the most recent in this respect, 7 of the 10 leagues had more than 70% of the TV audience among viewers under the age of 40. This makes PKL the best place for brands that are looking to appeal to the young population in the country. 

In addition, it is worth admitting that the league’s popularity does not end on television. The PKL enjoys a good multiplatform popularity as over millions of fans have the league on social networks. This in turn affords brands a further array of windows through which to communicate to their respective target markets about their products or services offered. 

And this is not a numbers game alone. The flow of the matches making it interesting to watch thus keeping the fans of the PKL engaged. The adrenaline rush because of the fast-paced nature of the game make it all worth it. 

Reasons why PKL is the biggest festive media plan for advertisers:

• The PKL has a huge viewership amongst the youth. This makes it the best place for brands that are targeting this generation to be advertised. 
• The PKL has always rated better than other television programs - reality, quiz, talent etc. This in turn makes it a suitable event for brands which want to target a large number of people. 
• The PKL also has a high level of return on investment for the advertisers. Several brands have reported subscription increments in their sales figures, visitor traffic, and brand recognition in equal measure courtesy of affixing their logos to the league.
• The sponsorship form that PKL provides is a chance for sponsors to become an organic part of the league. This includes on-air and on ground promotions plus access to players and teams as medium for promoting brand. 

The PKL is a powerful media platform that offers advertisers a unique opportunity to reach a wide audience and achieve their marketing goals. With the festive season approaching, now is the time for brands to capitalize on the PKL's popularity and create memorable campaigns that will reach their target audience.